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"这一次大陆又输了" Thread poster: deleted. (X)
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我沒有仔細瞭解標語背景，若其發布之時產品已推出，的確不合適。不過我個人認為，若蘋果尚未推出該產品，用這則標語只是意在造勢，那沒什麼問題。
「蛻變」一詞是否晦澀，大家意見可能有分歧。可以肯定的是這個詞絕不像「駕車」、「登台」一樣平常。雖然如此，讀過初中的人應該都知道這個詞的意思。
這裡有兩則廣告都用到了這個詞：
... See more 我沒有仔細瞭解標語背景，若其發布之時產品已推出，的確不合適。不過我個人認為，若蘋果尚未推出該產品，用這則標語只是意在造勢，那沒什麼問題。
「蛻變」一詞是否晦澀，大家意見可能有分歧。可以肯定的是這個詞絕不像「駕車」、「登台」一樣平常。雖然如此，讀過初中的人應該都知道這個詞的意思。
這裡有兩則廣告都用到了這個詞：
http://auto.163.com/14/0905/10/A5CDGCH100081G98.html
全新明锐华丽蜕变 演绎精彩人生
http://wed.27.cn/729/1597593.html
3大创新 美肤宝精华乳华丽蜕变
I am sure there could be better translations but ”輕輕地，改變一切" is not to my taste.
[Edited at 2014-10-24 10:04 GMT] ▲ Collapse
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Loise
France
Local time: 21:22
French to Chinese
+ ...
若考慮廣告詞裡的“改變”（或蛻變、轉變、變化，anyway～）的時間點，究竟這個改變是已經改變、正在改變還是即將改變？個人覺得這個改變似乎不是未來式，而是已經改變了或正在進行的事情。
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wherestip 
United States
Local time: 14:22
Chinese to English
+ ...
Kenneth Woo wrote:
I am sure there could be better translations but ”輕輕地，改變一切" is not to my taste.
By itself, it sounds a little surreptitious to me. 
IMO, bad corporate image, hardly something a reputable company wants to portray.
[Edited at 2014-10-24 13:33 GMT]
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| Fair enough. | Oct 24, 2014 |
wherestip wrote:
Kenneth Woo wrote:
I am sure there could be better translations but ”輕輕地，改變一切" is not to my taste.
By itself, it sounds a little surreptitious to me.
[Edited at 2014-10-24 11:49 GMT]
Fair enough. Same here. : )
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wherestip
United States
Local time: 14:22
Chinese to English
+ ...
| to harp on it a little | Oct 24, 2014 |
At the risk of sounding repetitious, this is not a "no fuss, no muss" campaign. It is done with a lot of fanfare. IMO, the tone of the slogan in Chinese is all wrong, on top of the phrasing and style having little literary merit.
[Edited at 2014-10-25 03:25 GMT]
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Loise wrote:
若考慮廣告詞裡的“改變”（或蛻變、轉變、變化，anyway～）的時間點，究竟這個改變是已經改變、正在改變還是即將改變？個人覺得這個改變似乎不是未來式，而是已經改變了或正在進行的事情。
是的。這個刺挑得對。我沒細查標語背景。:(
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ysun
United States
Local time: 14:22
English to Chinese
+ ...
| Pay attention to details | Oct 24, 2014 |
David Lin wrote:
第 二 關： air as in ”light as air" - "輕盈" - 正如其英文廣告所言：“So capable, you won’t want to put it down. So thin and light, you won’t have to.” (18% thinner and 6.1 mm thin and 0.96 pound)
Speaking of this sentence, “So capable, you won’t want to put it down. So thin and light, you won’t have to”, I like the Hong Kong version best. Let’s see the three different Chinese versions for the respective regions:
Mainland China: 多才多能，让你不想放手；又轻又薄，让你不觉在手。
Taiwan: 多才多藝，讓你捨不得放。好輕好薄，根本不需放。
Hong Kong: 多才多藝，讓你愛不釋手；又薄又輕，根本不需離手。
I believe the translator of the Hong Kong version deliberately changed the word order of 又轻又薄 into 又薄又輕 so that the readers wouldn’t intuitively associate the phrase 又轻又薄 with a derogatory term 轻薄. He paid his attention to details.
I am so glad that no one translated “So thin and light” into “如此輕薄”!
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wherestip
United States
Local time: 14:22
Chinese to English
+ ...
“多才多艺, 多才多能” － 按以前的标准鉴定是不恰当的拟人化
如今的审美观真是大变！Or can you say change has been in the air with all the pollution.
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ysun
United States
Local time: 14:22
English to Chinese
+ ...
wherestip wrote:
“多才多艺, 多才多能” － 按以前的标准鉴定是不恰当的拟人化
如今的审美观真是大变！Or can you say change has been in the air with all the pollution.
Steve,
I agree. “多才多艺, 多才多能” 倒不如改为“功能如此完善”、“功能如此奇妙”之类的说法。例如，“功能如此奇妙，讓你愛不釋手”。
[Edited at 2014-10-24 15:03 GMT]
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wherestip
United States
Local time: 14:22
Chinese to English
+ ...
| A sea of red in my eyes | Oct 24, 2014 |
Yueyin,
Well, all I can say is there's lots of room for improvement.
[Edited at 2014-10-24 16:05 GMT]
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pkchan
United States
Local time: 15:22
Member (2006)
English to Chinese
+ ...
“So capable, you won’t want to put it down. So thin and light, you won’t have to”
=才華出眾，難捨難離。身段輕盈，宛在掌心。
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ysun
United States
Local time: 14:22
English to Chinese
+ ...
| Lots of room for improvement | Oct 24, 2014 |
wherestip wrote:
Yueyin,
Well, all I can say is there's lots of room for improvement.
Steve,
Yes, I agree. When I said "Speaking of this sentence, ..., I like the Hong Kong version best", it was just based on a comparison among the three translated sentences indicated. The Hong Kong version also has lots of room for improvement.
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wherestip
United States
Local time: 14:22
Chinese to English
+ ...
ysun wrote:
Steve,
I agree. “多才多艺, 多才多能” 倒不如改为“功能如此完善”、“功能如此奇妙”之类的说法。例如，“功能如此奇妙，讓你愛不釋手”。
Yes, I agree. That's the way I would put it too.
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ysun
United States
Local time: 14:22
English to Chinese
+ ...
| A post made 3 days ago | Oct 24, 2014 |
http://www.proz.com/post/2356400#2356400
The metaphor is vividly alive.
Loise wrote:
我也來挑個刺:p
若考慮廣告詞裡的“改變”（或蛻變、轉變、變化，anyway～）的時間點，究竟這個改變是已經改變、正在改變還是即將改變？個人覺得這個改變似乎不是未來式，而是已經改變了或正在進行的事情。
[Edited at 2014-10-24 17:45 GMT]
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ysun
United States
Local time: 14:22
English to Chinese
+ ...
| 翻译产品营销材料确实不易 | Oct 24, 2014 |
这种资料，要想翻得好，确实不易。但是，很多翻译公司觉得这种资料并非是 “highly technical”，随便什么人都能翻，所以往往不愿出高价。其实，这种资料并不是随便什么人都能翻得好的，有时甚至需要一个团队的合作，其中包括擅长翻译广告的人员以及具有相应工程背景的翻译人员。当然不用说，这些人首先中外文功底都得扎实。而且，中国大陆版应由在中国大陆土生土长、并在那里长期生活的翻译来翻；台湾版与香港版则依此类推。
最经济有效、又能提高质量的方法也许是，例如，先找一家中国大陆的翻译社翻出简体版本，然后分别交台湾和香港的翻译社在此基础上修改、实现本地化。许多通用的文字根本不需要刻意搞出三个不同的版本。例如，像 "you won’t want to put it down"这样的句子，有必要刻意翻成"让你不想放手”、“讓你捨不得放”，以及“讓你愛不釋手”三种版本吗？如果统一译成“讓你愛不釋手”或“令人愛不釋手”，难道两岸三地中会有两个地区不能接受吗？
[Edited at 2014-10-25 05:26 GMT]
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