Jan 13, 2016 10:34
8 yrs ago
2 viewers *
Polish term

przyzwyczajenie do marki

Polish to English Marketing Marketing / Market Research
Kontekst: W dużo mniejszym stopniu znacząca jest atrakcyjność opakowania lub przyzwyczajenie do danej marki.

Discussion

mike23 Jan 14, 2016:
Przyzwyczajenie jest definiowane jako jeden z mechanizmów wewnętrznych lojalności klienta wobec marki.
geopiet Jan 14, 2016:
re: regularne używanie, a więc nie [] familiarity The only one I'm familiar with is ZenDone. I use it every day

----

I'm familiar with the computer since I use it every day.

------

I'm very familiar with coconut flour! I use it almost every day

--------

I'm very familiar with the flexible content add-on. I use it almost every day

-----

I'm very familiar with achiote--I use it in cooking every day

-----

I'm *very* familiar with Windows. I use it every damn day,
magdadh Jan 13, 2016:
a jako to jest definiowane w tekscie? Instynktownie to bym szla w kierunku lojalnosci jednak, ale tak na prawde to nie wiemy. Moze rzeczywiscie chodzic o familiarity (ktora jest czyms wiecej niz awareness). Kontekstu wiecej trzeba.
geopiet Jan 13, 2016:
brand familiarity vs brand loyalty not a same thing, even though, quite often one leads to the other ...

-----

Brand Awareness and brand loyalty have strong positive association with purchase -

Proposed translations

+3
7 mins
Selected

brand loyalty

Peer comment(s):

agree Joanna Carroll : To juz wręcz idiom😉
4 hrs
Dziękuję :)
agree allp
4 hrs
Dziękuję :)
agree Darius Saczuk
13 hrs
Dziękuję :)
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Dziękuję"
+1
8 mins

brand loyalty

Brand loyalty is where an individual buys products from the same manufacturer repeatedly rather than from other suppliers.
Peer comment(s):

agree Joanna Carroll : As above
4 hrs
Something went wrong...
48 mins

brand familiarity

http://study.com/academy/lesson/brand-familiarity-and-the-pu...

--------------------------------------------------
Note added at 51 mins (2016-01-13 11:26:47 GMT)
--------------------------------------------------

Brand Familiarity - the awareness consumers have of a particular brand.

-----

I am familiar with this brand - https://goo.gl/L3xa1P

---------

Thus, brand familiarity is the most rudimentary form of consumer knowledge. - http://www.acrwebsite.org/search/view-conference-proceedings...
Something went wrong...
+1
1 hr

being used to a brand

Przyzwyczajenie do wyrobów danej marki oznacza ich regularne używanie, a więc nie może być familiarity, bo znać można np. marki pieluch nie mając dzieci.
Peer comment(s):

agree mike23
21 hrs
Something went wrong...
4 hrs

routine use of a brand

Można byłoby podejść do tego z innej strony:

... sometimes known as brand jumping, brand switching is the process of choosing to switch from routine use of one product or brand to steady usage of a different but similar product.
http://www.wisegeek.com/what-is-brand-switching.htm

... also known as BrandSwitch is the process that encompasses change from the routine use of a product or a brand, to the constant use of a different, but similar brand
http://brandswitch.com/




Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search