Glossary entry

Italian term or phrase:

scalettatura

English translation:

sequencing

Added to glossary by Tom in London
Feb 24, 2014 12:45
10 yrs ago
1 viewer *
Italian term

scalettatura

Italian to English Marketing Media / Multimedia
Bit of an urgent question!
In context of various media analysis services and products, largely aimed at enhancing the effectiveness of marketing:
"Scalettatura palinsesti ... [grazie al software] ... il servizio offre la possibilità di focalizzare l'attenzione, in maniera personalizzata, sul processo di confezionamento e scalettatura dei programmi televisivi."

I've done pretty well with this text up till now, but I'm a bit stumped.
Proposed translations (English)
4 +1 sequencing
Change log

Mar 1, 2014 14:36: Tom in London Created KOG entry

Proposed translations

+1
21 mins
Selected

sequencing

just a guess - but it might do !
Peer comment(s):

agree philgoddard : A very good guess. See the additional context I've posted.
2 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks, Tom. This is essentially what it is. The software (apparently) gives an insight into the choices made, at the editorial level, when putting TV programmes together (especially news programmes), and the "scalettatura" is really the ordering of features/reports or other elements... as you say, essentially, the sequencing. "

Reference comments

2 hrs
Reference:

Context

Hope you don't mind my posting this, as it's in the public domain and we don't really have enough context to understand what this product does,
Note from asker:
I don't mind. It's not that particular company, but I think it's the same product... I hadn't seen this site at the point I posted the question, but I did look at it before finishing the job...
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search