Glossary entry

Italian term or phrase:

é l\'arma vincente

English translation:

winning formula or secret weapon

Added to glossary by Chants
Aug 5, 2012 18:42
11 yrs ago
7 viewers *
Italian term

é l'arma vincente

Italian to English Other Food & Drink pet food products
Innovazione nella tradizione è l'arma vincente di questa nuova creazione , tutta made in Italy

to do with a new product creation in a pet food company. I understand what they mean but am looking for a good interpretation of arma
References
:)

Proposed translations

+4
2 hrs
Selected

winning formula or secret weapon

or secret ingredient

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Note added at 2 hrs (2012-08-05 21:22:11 GMT)
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or

WINNING COMBINATION

However, I think "formula" keeps to the formula or composition of pet food

http://www.collinsdictionary.com/dictionary/english/secret-w...

http://www.macmillandictionary.com/dictionary/american/formu...

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Note added at 16 hrs (2012-08-06 11:29:49 GMT)
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or

magic bullet

if you want to keep the reference to arms

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Note added at 4 days (2012-08-10 09:57:52 GMT) Post-grading
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Prego!
Peer comment(s):

agree Barbara Carrara : Winning formula. Brilliant!
8 hrs
Thanks Barbara!
agree Glenda Janssen
15 hrs
Thanks Glenda:-)
agree Claudia Luque Bedregal
21 hrs
Thanks Claudia:-)
agree Marzia Nicole Bucca
1 day 14 hrs
Grazie!!
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4 KudoZ points awarded for this answer. Comment: "thanks a lot"
6 mins

the winning point

One of the options...
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+2
2 hrs

magic ingredient

since we're talking about a (pet) food product. You want a solution that collocates/resonates well with the context. The problem with ideas like 'trump card' is that the metaphor breaks down.
Peer comment(s):

agree darwilliam
1 hr
agree Marzia Nicole Bucca
1 day 14 hrs
Something went wrong...
11 hrs

the winning card

My suggestion.
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Reference comments

8 mins
Reference:

:)

http://ita.proz.com/kudoz/italian_to_english/poetry_literatu...

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Note added at 8 mins (2012-08-05 18:51:07 GMT)
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Personally I like trump card.
Peer comments on this reference comment:

agree issyb
51 mins
agree darwilliam
3 hrs
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