Italian to English Marketing Advertising / Public Relations

Anche negli =paese= le aziende della moda e del lusso hanno ripreso a crescere: circa xxx milioni sono stati spesi da inizio anno con ***ritorni editoriali*** pari a yyy milioni.

This is taken from a text on display ads and editorials. I assume they are talking about the revenue generated by the advertisements, but I am not sure who pocketed the money (the advertising companies or the papers the ads were in).
How do I translate it?
thanks everybody