Glossary entry

French term or phrase:

de mise

English translation:

watchwords

Added to glossary by Hélène Treloar
May 26, 2008 22:24
16 yrs ago
3 viewers *
French term

de mise

French to English Bus/Financial Telecom(munications) press release-mobile advertising
Dans une industrie où la nouveauté et la créativité sont de mise, ce constat est des plus encourageants, puisque près de 30 % de nos clients en Amérique du Nord ont déjà eu recours à
My attempt:where innovation and creativity is expected, this report is more encouraging,
Proposed translations (English)
3 +1 watchwords
4 +2 a "must"
3 current requisites

Discussion

Jean-Claude Gouin May 27, 2008:
In an industry where innovation and creativity ARE expected, this report is very encouraging since ... Please note the "ARE" ...

Proposed translations

+1
12 mins
Selected

watchwords

There's nothing inherently wrong with '...is expected' - except, perhaps, that it lacks novelty and creativity...

I suggest "... are the watchwords..."

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Peer comment(s):

agree Clair Pickworth
7 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "I used it. Thanks"
37 mins

current requisites

Just a lead.
Something went wrong...
+2
9 hrs

a "must"

simply

vital
esential
Peer comment(s):

agree sporran
1 day 3 hrs
agree Frederique Taylor
10 days
Something went wrong...
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