Glossary entry (derived from question below)
French term or phrase:
positionnement terroir
English translation:
regional positioning
Added to glossary by
Miranda Joubioux (X)
Dec 19, 2013 15:10
10 yrs ago
1 viewer *
French term
Miranda Joubioux (X)
positionnement terroir
French to English
Marketing
Food & Drink
Target=UK
Website for general public
XXXXX se développe peu à peu sur un positionnement terroir et fait le choix de conserver la technologie du beurre artisanal.
The present tense is in fact past tense, since this paragraph gives a history of the company.
Website for general public
XXXXX se développe peu à peu sur un positionnement terroir et fait le choix de conserver la technologie du beurre artisanal.
The present tense is in fact past tense, since this paragraph gives a history of the company.
Proposed translations
(English)
| 4 | regional positioning |
kashew
|
| 3 +6 | as a local/regional product |
Nikki Scott-Despaigne
|
| 3 | local products category |
Lorraine Dubuc
|
| 3 | local sourcing positioning |
ormiston
|
Proposed translations
25 mins
Selected
regional positioning
*regional or local?
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Note added at 27 minutes (2013-12-19 15:38:12 GMT)
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This strong performance is the result of the in-depth preparatory work we did to clarify the ***marketing positioning*** and strategies for each brand in our Group.
lvmh.com
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Note added at 27 minutes (2013-12-19 15:38:12 GMT)
--------------------------------------------------
This strong performance is the result of the in-depth preparatory work we did to clarify the ***marketing positioning*** and strategies for each brand in our Group.
lvmh.com
Note from asker:
| Certainly not local. Regional might work. Thanks! |
4 KudoZ points awarded for this answer.
Comment: "This was the best choice in the context, even though Nikki's suggestion could have worked elsewhere. Thank you everyone for your contributions."
10 mins
local products category
Example sentence:
to be listed under the local products category or be presented as...
38 mins
local sourcing positioning
The company is gradually moving towards local sourcing / adopting a local sourcing policy. Though I Imagine (market ) 'positioning' needs to be said.
+6
47 mins
Nikki Scott-Despaigne
Native in English
Psychologist, Court-certified legal
Native in: English 
Works in: French to English
French term (edited):
sur le positionnement terroir
as a local/regional product
You have some choice for "terroir" but I admit that I find "positionnement" harder to pitch here. So for "terroir", local, regional and so on seem to be a good fit. Not mad about anything like "category" or variations upon "position-" for "positionnement though.
You might like to avoid it altogether and free yourself from the "sur le positionnement terroir" and just be more straightforward with "as a local/regional product".
You might like to avoid it altogether and free yourself from the "sur le positionnement terroir" and just be more straightforward with "as a local/regional product".
Note from asker:
| Much as I like this solution, it doesn't work here, since XXXX is the name of the company. It would be like saying Dale Farm (a dairy company in N. Ireland) developed gradually as a regional product. I'm sticking to positioning. |
Peer comment(s):
| agree |
Mark Nathan
: that's how I understood it
16 mins
|
| agree |
Catcressie
42 mins
|
| agree |
GILLES MEUNIER
56 mins
|
| agree |
Lorraine Dubuc
1 hr
|
| agree |
writeaway
2 hrs
|
| agree |
tralamode
20 hrs
|
Reference comments
20 mins
philgoddard
United States
United States
Native in English
United States
Six languages into flawless English
Native in: English
Works in: German to English, French to English, Spanish to English, and 4 more.
Related KudoZ points
:
38
Reference:
One of many previous questions about terroir
I assume you know what positionnement means.
Reference:
http://www.proz.com/kudoz/french_to_english/cooking_culinary/1830106-gastronomie_de_terroir.html
Note from asker:
| Yes, I do know what positionnement is. I am also aware of the usual ways of translating terroir. |
Peer comments on this reference comment:
| disagree |
kashew
: When an experienced colleague asks an apparently-obvious question it's for a good reason.
1 hr
|
|
It's ridiculous to disagree with reference comments. Are you saying this word is not already in the glossary?
|
|
| neutral |
Jane F
: The word may already be in the glossary, but not in this particular context. Hence the question.
1 day 2 hrs
|
|
It's exactly the same context. The answer I cited gives "regional cuisine/local produce".
|
26 mins
Stephanie Ezrol
United States
United States
Native in English
Works in field
United States
French to English, English to English
Native in: English
Works in: English, French to English, French Middle (ca.1400-1600) to English
Reference:
useful document just look at the first few pages
This document links produits du terroire with positionnement terroir, so it may be useful to you
Example sentence:
http://imagesdesterritoires.univ-pau.fr/live/digitalAssets/86/86805_2009_Hasparen.pdf
Note from asker:
| Great document showing that it's not as easy as it sounds. That's why I put it in 'Marketing'. Thank you! |
Peer comments on this reference comment:
| agree |
mchd
18 mins
|
|
Thanks.
|
|
| agree |
Jocelyne Cuenin
1 hr
|
|
Thanks.
|
|
| agree |
writeaway
2 hrs
|
|
Thanks.
|
Discussion
http://www.tandfonline.com/doi/abs/10.1300/J073v14n03_05#.Ur...