Glossary entry

French term or phrase:

publi-communiqué

English translation:

advertising feature

Added to glossary by Miranda Joubioux (X)
Mar 26, 2009 16:11
15 yrs ago
4 viewers *
French term

publi-communiqué

French to English Marketing Food & Drink
Fin mars 2007, publi-communiqué multi-catégories dans Femme Actuelle avec bons de réduction immédiate en caisse à découper

Proposed translations

+1
1 hr
Selected

advertising feature

If it's synonymous with "publi-reportage" as seems to be suggested by Katharine and Emma, this is what I've seen it called in UK English.
Peer comment(s):

agree cmwilliams (X)
58 mins
Thank you.
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4 KudoZ points awarded for this answer. Comment: "I have a picture of what it refers to, so I think this is the best solution here. Thanks to everyone for the other possibilities, which could work in other contextes."
5 mins

pamphlet

as in, promotional pamphlet, or advertorial pamphlet or flyer inserted into magazines
Peer comment(s):

neutral Emma Paulay : It doesn't say it's an insertion. To me, it sounds like an advertorial page with cut-out coupons.
38 mins
I was under the impression publi-reportage was page advertorial and publi-communiqué inserted advertorial, but upon looking seems used interchangeably- in which case scrap the 'pamphlet' idea.
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51 mins

advertising

:-((
Peer comment(s):

neutral rkillings : too broad to describe this particular kind of advertising.
14 hrs
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6 hrs

special advertising supplement

An alternative.
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+1
14 hrs

advertorial

Contraction of advertisement and editorial. A page of advertising "disguised" as an article.
Peer comment(s):

agree rkillings : probably the best available term.
1 hr
'Probably the best' is great ad-speak :-))
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