Glossary entry (derived from question below)
English term or phrase:
brand loyalty
Norwegian translation:
merkelojalitet
Mar 19, 2009 14:55
15 yrs ago
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English term
brand loyalty
GBK
English to Norwegian
Bus/Financial
Marketing / Market Research
Definition from
Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.
Example sentences:
Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. (JackMyers.com)
Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. (Electronic Retailer Blog)
Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. (Maritz)
Proposed translations
(Norwegian)
5 +2 | merkelojalitet | Svein Hartwig Djaerff |
Change log
Mar 19, 2009 14:54: changed "Kudoz queue" from "In queue" to "Public"
Mar 19, 2009 14:55: changed "Stage" from "Preparation" to "Submission"
Mar 22, 2009 15:55: changed "Stage" from "Submission" to "Selection"
Mar 23, 2009 07:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
33 mins
Selected
merkelojalitet
This is a widely used standard term in this field.
Definition from
BI:
Et av funnene i denne studien<br />er at merkelojaliteten til lokale banker som besitter lokalkunnskap og yter<br />god service er meget høy.
Example sentences:
De nasjonale barrierene er muligens de viktigste globaliseringsbarrierene sammen med kulturelle barrierer og merkelojalitet til lokale banker og lokal service. (BI Bedriftsøkonomisk Institutt (Univ.))
4 KudoZ points awarded for this answer.
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