The website is about research into meaning structure in the communications sense. This would appear to be a specific type of research in the communications domain which explores how the audience makes sense of what they are reading/seeing etc.

This study explores how public radio feature producers experience the production process, and in so doing, exposes certain meaning structures that are in effect in “encoding”—as the production process has been called in Cultural Studies and other mass communication literature. Specifically, the research asks how the concept of “audience” serves as a meaning structure in encoding and answers that question by analyzing respondents’ ways of “knowing” the audience and by demonstrating what consequences those have for encoding the journalistic text. The research also analyzes the journalistic and technical values and situational conditions that constitute a powerful system of relevance with direct consequences for assignment, sourcing, and telling of public radio features.