Nov 14, 2020 23:24
3 yrs ago
14 viewers *
English term
Brand awareness
English to Ukrainian
Marketing
Marketing
Brand awareness is the extent to which people are able to recall and recognize your brand. It has two components: brand recall, which is a measure of how well a brand name is connected to a product class (e.g. Do customers know that Toyota is connected with the product class of cars?), and brand recognition, which is when a consumer recognizes a brand by its attributes (i.e. a company’s logo or brand colors).
Brand awareness encompasses more than its component parts, however. Brand awareness constitutes a scenario when customers can see your brand or product and know that you provide the best solution to their problem.
I was thinking "популярність бренду", but that's not quite it.
Brand awareness encompasses more than its component parts, however. Brand awareness constitutes a scenario when customers can see your brand or product and know that you provide the best solution to their problem.
I was thinking "популярність бренду", but that's not quite it.
Proposed translations
(Ukrainian)
5 +2 | Впізнаваність бренду | Acorn Dobrovolskyy |
5 | Поінформованість про бренд | Vladyslav Golovaty |
Proposed translations
+2
1 min
Selected
Впізнаваність бренду
Awareness is about recognition.
4 KudoZ points awarded for this answer.
28 mins
Поінформованість про бренд
Поінформованість про бренд стосується того, наскільки клієнти здатні визнати бренд
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