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Apr 22, 2020 08:01
4 yrs ago
34 viewers *
English term
Germany
Marketing & Politics
Native in: German
Works in: English to German, French to German, Spanish to German, and 2 more.
copy deck
English to German
Bus/Financial
Marketing / Market Research
Article doorway copy deck
This template can be used for the following article types:
• Article: better question
• Article: immersive
• Article: immersive chaptered
• Article: simple 1-7
• Article: video-led
For more detailed guidance on editing standards and the appropriate use of the fields, consult the relevant article templates in the Playbook.
Mandatory fields are marked with an *. Key editorial fields are highlighted in yellow. (Template version 29 February 2020.)
• Section 1: Article basics
• Section 2: Article content
• Section 3: Recommended / optional modules
• Section 4: Chapterization
Section 1: Article basics*
.....
This template can be used for the following article types:
• Article: better question
• Article: immersive
• Article: immersive chaptered
• Article: simple 1-7
• Article: video-led
For more detailed guidance on editing standards and the appropriate use of the fields, consult the relevant article templates in the Playbook.
Mandatory fields are marked with an *. Key editorial fields are highlighted in yellow. (Template version 29 February 2020.)
• Section 1: Article basics
• Section 2: Article content
• Section 3: Recommended / optional modules
• Section 4: Chapterization
Section 1: Article basics*
.....
Proposed translations
(German)
| 3 | Copy Deck/Seitenstruktur |
Katja Schoone
|
| 4 -1 | Copy-Strategie |
gofink
|
Proposed translations
52 mins
Katja Schoone
Germany
Germany
Native in German
Germany
DIN EN15038 registered
Native in: German 
Works in: English to German, Spanish to German
Related KudoZ points
:
84
-1
8 hrs
Copy-Strategie
A copy deck is a single document (usually written in Microsoft Word) that contains all the necessary bits and bobs for a given copywriting project. The term 'copy deck' is often used in advertising agencies, where it's also known as a 'copy platform'. - see https://www.katetooncopywriter.com.au/what-is-a-copy-deck/
A copy platform is a statement prepared by the advertiser (often in association with an advertising agency) setting forth the advertising strategy, a summary of the rationale for the strategy, and related background information. - see https://marketing-dictionary.org/c/copy-platform/
Copy-Strategie - Ausführliche Definition im Online-Lexikon
Kreativ-Strategie. 1. Festlegung der Werbeinhalte entsprechend den Bedürfnissen der Zielgruppen und der angestrebten Positionierung. Voraussetzung ist die Planung des Werbeziels.
2. Kreative Umsetzung der Werbestrategie, im Wesentlichen bestehend aus:
(1) (Bild-)Motiv,
(2) Produktversprechen (Formulierung des Produktnutzens),
(3) Begründung des Versprechens für die Zielgruppe durch glaubwürdige, verständliche Argumentation,
(4) Festlegung von Stil und Ausstrahlung der Werbung. - see https://wirtschaftslexikon.gabler.de/definition/copy-strateg...
A copy platform is a statement prepared by the advertiser (often in association with an advertising agency) setting forth the advertising strategy, a summary of the rationale for the strategy, and related background information. - see https://marketing-dictionary.org/c/copy-platform/
Copy-Strategie - Ausführliche Definition im Online-Lexikon
Kreativ-Strategie. 1. Festlegung der Werbeinhalte entsprechend den Bedürfnissen der Zielgruppen und der angestrebten Positionierung. Voraussetzung ist die Planung des Werbeziels.
2. Kreative Umsetzung der Werbestrategie, im Wesentlichen bestehend aus:
(1) (Bild-)Motiv,
(2) Produktversprechen (Formulierung des Produktnutzens),
(3) Begründung des Versprechens für die Zielgruppe durch glaubwürdige, verständliche Argumentation,
(4) Festlegung von Stil und Ausstrahlung der Werbung. - see https://wirtschaftslexikon.gabler.de/definition/copy-strateg...
Peer comment(s):
| disagree |
Katja Schoone
: copy deck ist ein Dokument, eine Strategie kann kein Dokument sein.
15 hrs
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Zweck erfüllt
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