English to Russian Marketing Business/Commerce (general)

Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

The efficiency of a sales or PR campaign heavily depends on the choice of companies and people to be addressed. Are they interested in the subject? Is this a well-chosen point in time? Has the company just concluded a contract with an innovative CMS provider, or is an outdated stack still being used? Classical sales and marketing approaches define target groups by way of simple selections or segmentations. Companies are selected on the basis of commercial sectors and sales margins and transferred into the sales process.

Prior to the first call by the sales team, little can be said about the prob- ability of the conversion with this approach. There is neither data nor a method available to make a forecast about whether the prospective customers can really be won over as a customer in the sales funnel. Yet, for an efficient and agile sales process, having extensive and up-to-date data is crucial. The establishment and development of individual leads in issues of the topics they focus on, their sales forecasts ***and their digitality*** are crucial for successful communication. Accordingly, an ideal system should make a sure prediction as to which prospective customer will be the next to sign a contract. This way, the sales team can achieve the maximum conversion rate.

https://en.wikipedia.org/w/index.php?title=Digitality&oldid=...
Digitality (also known as digitalism[1]) is used to mean the condition of living in a digital culture, derived from Nicholas Negroponte's book Being Digital[2] in analogy with modernity and post-modernity.

Как бы это в контексте предложения лучше сформулировать?

Спасибо.