The concept store is, by definition, a place where new ideas are put together in a bid to enhance the shopper experience and sell more stuff. ... In addition, many concept stores offer experimental elements such as a café or exhibition space, enhancing their appeal to those shoppers seeking a particular lifestyle.

In recent years we have seen the rise of the concept store, pioneered by brands such as Dover Street Market in London and Merci in Paris. While there is no single form a concept store typically takes, it can be generally defined as a space where a group of retailers, who all share a single vision, sell products that appeal to a particular consumer group. By bringing together a group of like-minded brands under one roof, customers benefit from a variety of experiences in one place and the retailers benefit forming part of a shared community.

https://www.appearhere.co.uk/inspire/blog/how-to-make-a-conc...
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